Buena Guia™ is a monthly direct mail publication distributed through the United States Postal Service to Spanish speaking households. The magazine is published in regional editions, which contain valuable information and offers for products and services for Hispanic consumers from businesses in their geographic area. This effort is supplemented by convenient interactive online access to the same information and offers.
Advertisers are thus able to tightly focus their product and service appeal and relevance to this target market in a cost effective manner. Hispanic consumers can then evaluate and make buying decisions in an informed manner and take advantage of special offers which otherwise might not be available to them. This approach benefits both the Hispanic buyer and the product or service provider.
Buena Guia™ brings more than 20 years of communications expertise to this endeavor as well as in depth knowledge and experience in both the Hispanic and American cultural environment.